After so many years of honing your skills, looking for tutorials, spending lots of money for tools and supplies, you are now ready to turn your DIY crafting hobby into a business. Now, you want to let everyone in this world know and love your amazing handcrafted items.
You can make your hobby into a woodworking business. If you don’t want to make signs, check out this post on other woodworking projects you can sell.
It’s all nice and great to plan a business, but how do you actually sell them? Here are a few steps you need to know to start selling your crafts online:
Think of a business name
Grab a ball pen and a piece of paper and let your creative mind play with words instead of handicraft materials. Write every single idea about your business name that pops into your head— no matter how absurd or mundane it may sound.
If ever you get stuck, here are some suggestions:
- Use your own name, whether it’s your first name, last name or a combination of both.
- Write words that best describe your crafts and works. Think of feelings, colors, or materials that express your yourself and your work.
- Create words by combining words. You can also use other languages that could add curiosity to the audience.
Creating a striking business name will make you stand out from the crowd and allows you to attract more customers that might even let you compete with other large businesses.
When you create your business name, make sure that you are not too specific about it that may limit you to a certain craft or style. Secondly, make sure that your business name is unique and is not taken by other businesses. You can search on social media sites or through Google if the business name you are thinking about is already taken.
- Buy a domain name
After you figured out what your business’ name will be, the next thing you need to do is to get your own domain name. Go to most domain name providers and type in your business name at the top bar. Then, follow the next instructions. You get to choose one extension like .com or other like .design, .shop, or .jewelry.
- Get Social
After you set up your own website, the next step is to be sociable. Create social media accounts for all major social networks like Tumblr, YouTube, Snapchat, Instagram, Pinterest, Facebook, Twitter and more where your target spend most of their time. Fire up your accounts by posting your items, tutorials and related articles about the products and items you sell.
- Decide where you want to sell your products
In order to garner more attention to your works and sell more items, you need to figure out where and how you want to sell your crafts. Would you prefer to do it on a platform that is specifically designed to sell crafts like ArtFire and Etsy? Or do you want a virtual storefront that offers a lot more customization options like Shopify or GoDaddy Online Store? Maybe you want to set up your own website using different platforms like WordPress or Wix? Well, it’s always up to you!
Wondering how to maximize profit on your passion? Selling your handmade items and crafts at a Craft Fair/Show is the way to go. Here we have 6 tips on how to sell wood crafts at a craft show.
Craft shows are the perfect places since they expose your crafts and give you market exposure by reviewing the responses of different customers. However, you need to have several marketing strategies that are compatible with every craft show. Below are some key points to evaluate when preparing and selling at a craft show.
Consider Your Investment
Don’t just rush without enumerating cost of the day. Do good research on the show and count down every cost that will be involved. Travel cost, booth fees, tickets fee, and food that is needed for the show. Pack enough products that are above that cost and so that you will have some profits at the end. Apply for a booth if the above factors are worth the investment
Consider doing cheaper events if you have never done open shows before. After getting good experience from small shows, you can start applying for larger, favorite, and high-end shows. You can also apply for pop up tents, folding tables, and prop displays. This attracts many potential customers. If you are applying for juried shows, this will be a plus for you.
Assess the Event and Decorate Your Space
Before you make any applications, make sure you know who the audience will be, last events attendance, days to run, and the season when the event is held. These enable you to prepare adequately and avoid loses. Once you approve the show, entice your buyers by decorating your booth. Employ some vintage linen to place your wooden works on. Have some flowers on handmade plates and pots if you are selling wood bowls. Shoppers will be attracted from afar.
Break Down Your Prices and Be Friendly
It is obvious that selling in a high-end show means you carry along all expensive inventories. Break down your price tags to privilege small buyers to benefit from you. Having all products above $100 will be a turn off for many shoppers. Cater for every pocket in attendance. Be friendly without compromising your main aim, making a profit! Give your customers a warm temperature to bargain in. Press for small talk when you clearly understand the buyer understands and is ready to buy. This will glue real buyers for a while, and they won’t leave without buying. Don’t waste time on petty talks with by-passers.
Make the event and your travel to the event known widely. Post on social media and spread by word of mouth. Communicate! Your best customers are your friends and family. In craft market, many sales are done through referrals from these friends and satisfied customers. Post pictures of your products and event and your decorated booth some two days before the show.
Carry Your Business Card Along
If a buyer is really interested in your crafts and not ready to buy, hand them your business card. You will make more sales even after the show since some of these buyers will call you some other day. You can sell to the after-show customers online. Make the deal sweater for them by giving a discount and press them to refer a friend to you as a return favor. Don’t be sketchy here. Offer a reasonable discount to avoid them questioning your integrity.
Lastly, have fun. Make cheers when you make big sales. Keep tweaking if the weekend was not good for your sales. You will realize a better strategy to sell wood craft in craft shows.