Wondering how to maximize profit on your passion? Selling your handmade items and crafts at a Craft Fair/Show is the way to go. Here we have 6 tips on how to sell wood crafts at a craft show.
Craft shows are the perfect places since they expose your crafts and give you market exposure by reviewing the responses of different customers. However, you need to have several marketing strategies that are compatible with every craft show. Below are some key points to evaluate when preparing and selling at a craft show.
Consider Your Investment
Don’t just rush without enumerating cost of the day. Do good research on the show and count down every cost that will be involved. Travel cost, booth fees, tickets fee, and food that is needed for the show. Pack enough products that are above that cost and so that you will have some profits at the end. Apply for a booth if the above factors are worth the investment
Consider doing cheaper events if you have never done open shows before. After getting good experience from small shows, you can start applying for larger, favorite, and high-end shows. You can also apply for pop up tents, folding tables, and prop displays. This attracts many potential customers. If you are applying for juried shows, this will be a plus for you.
Assess the Event and Decorate Your Space
Before you make any applications, make sure you know who the audience will be, last events attendance, days to run, and the season when the event is held. These enable you to prepare adequately and avoid loses. Once you approve the show, entice your buyers by decorating your booth. Employ some vintage linen to place your wooden works on. Have some flowers on handmade plates and pots if you are selling wood bowls. Shoppers will be attracted from afar.
Break Down Your Prices and Be Friendly
It is obvious that selling in a high-end show means you carry along all expensive inventories. Break down your price tags to privilege small buyers to benefit from you. Having all products above $100 will be a turn off for many shoppers. Cater for every pocket in attendance. Be friendly without compromising your main aim, making a profit! Give your customers a warm temperature to bargain in. Press for small talk when you clearly understand the buyer understands and is ready to buy. This will glue real buyers for a while, and they won’t leave without buying. Don’t waste time on petty talks with by-passers.
Make the event and your travel to the event known widely. Post on social media and spread by word of mouth. Communicate! Your best customers are your friends and family. In craft market, many sales are done through referrals from these friends and satisfied customers. Post pictures of your products and event and your decorated booth some two days before the show.
Carry Your Business Card Along
If a buyer is really interested in your crafts and not ready to buy, hand them your business card. You will make more sales even after the show since some of these buyers will call you some other day. You can sell to the after-show customers online. Make the deal sweater for them by giving a discount and press them to refer a friend to you as a return favor. Don’t be sketchy here. Offer a reasonable discount to avoid them questioning your integrity.
Lastly, have fun. Make cheers when you make big sales. Keep tweaking if the weekend was not good for your sales. You will realize a better strategy to sell wood craft in craft shows.